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a. ... to build roads.
b. ... to move to a rural area.
c. ... to take a particular course of action.
5 Discussion
Do you think that companies that have built up their businesses due to their reputation of being
eco-friendly and ethically-aware can justify selling a stake in the company to global corporate giants?
6 Webquest
Research one of the companies in task 2. Find out what has happened since they sold stakes to a global
giant. Have there been any changes to their product range, their work ethics, their share prices, etc?
© Macmillan Publishers Ltd 2009
NEWS LESSONS / Smoothie makers tread familiar path to lucrative deal / Advanced
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Smoothie makers tread familiar path to lucrative deal
Level 3 Advanced
KEY
1 Key words 3 Find the information
1. lucrative money-making Suggested answers:
2. strive try hard 1. smoothies / blended fruit drinks
3. stake share 2. a halo
4. adamant determined 3. They use only natural healthy products, they use
5. pioneer be the first to do something better, socially and environmentally aware
6. donate give voluntarily ingredients, packaging and production techniques,
7. rail against criticize loudly and they donate money to charity.
8. niche small specific market 4. ten years ago at a music festival
9. create from scratch make from nothing 5. at Cambridge University
10. prosper make money 6. £500 worth of fruit
11. meddle interfere 7. £105m to £110m
12. turnover value of goods sold 8. Coca-Cola is the devil and Innocent is the angel.
13. plain sailing easy
4 Language: Behind the headlines
2 Company quiz
1. b
2. c
ethically-aware what it sold out to / bought
company produces out by ...
Innocent smoothies Coca-Cola
Ben & Jerry s ice cream Unilever
Pret A Manger sandwiches McDonald s
The Body Shop cosmetics L Oréal
Green & Black s chocolate Cadbury Schweppes
© Macmillan Publishers Ltd 2009
NEWS LESSONS / Smoothie makers tread familiar path to lucrative deal / Advanced
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OCOPIABLE
WEBSITE
FROM
PHOT
"
CAN BE DOWNLOADED
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