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and down the shaft, Reveen quickly rushes up and snaps him out of it.
This is what makes it all worthwhile for Reveen: This transformation of
the ordinary person into someone who has an entire theatre full of people
captivated.
Very seldom do you really get instant gratification. But in the theatre, we
do have instant gratification. We stand on the stage, the audience gives us
their emotions, for giving a good show. [The volunteers] are enjoying that& How
many people do you know that go to a party and sat in the corner watching
everybody else tell the jokes, and in a way envy it, and think I wish I could get
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Chapter Seven A SUBJECT S PERSPECTIVE
up and get this crowd responding to me like this. Well, they do. I turn them into
stars for that time that they re on stage... A lot of people come back to have the
experience again. It s good for them. They feel great. They re really amazed to
find that they could be that creative.
Reveen also uses his talent to spread a little love around. Before he brings
people out of hypnosis, he gives them a kind of superconscious, inspirational
pep talk.
The final part of the show is very important to me, he says. That little
five minutes where you really get the chance to give the people some benefits
from it. It s just quiet, it s not preachy, but it s there you will have a great self-
confidence& hate is a word that you ll lose from your vocabulary as though it s
a process that s beneath the dignity of your intellect& their powers of concentra-
tion are going to be better, they ll be able to relax and sleep better.
Curious, I call Michelle the next day to see if she feels more confident and
less hateful. While she hasn t noticed a change in this department yet, she says
she had a great day at work. I was completely destressed. I felt really good,
really relaxed& I was on a high.
Positive benefits aside, that s still a lot of power to have over people. Hasn t
he ever been tempted, just a little, to see how far he could take it? To see just
what he could get people to do?
No, no, says The Impossiblist, shaking his head with a chuckle. My wife
wouldn t allow me to get any pompous ideas like that. She d say, Who do you
think you are? Reveen?
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Chapter Eight
M A R K E T I N G Y O U R S E L F
8
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MASTERING HYPNOSIS A Stage Performer s Guide
Chapter Eight
MARKETING YOURSELF
MARKETING TOOLS
The most important marketing tool you can have is a good show. Without
that, the best promotion in the world will probably not get you booked. And even
if it does, you will never get rebooked.
So we ll assume you ve put together a great hypnotic show. What next?
In the early days, hypnotists relied primarily on posters and window cards to
promote their shows. While these items are still sometimes used, they do not
have the same significance they once had.
Whether you plan to book yourself or go through an agent, here are some
essential marketing tools:
PHOTOS
Place these at the top of your list. You must have professional 8 x 10 B&W
and color theatrical photos, not snap shots. Get both a head and shoulders
shot and a full length shot of yourself. Wear whatever you normally perform in,
whether that s a tuxedo, a business suit, a polo shirt, or a bright red vest. You
should also have several photos taken from your show. These should be action
shots that really capture the moment and subjects expressions. Again, pay for
professional photography.
STATIONERY
No need to go overboard. A clean layout and black or a single color of ink
printed on nice, matching stock will work fine.
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Chapter Eight MARKETING YOURSELF
THE MEDIA KIT
Once you have some great images, you can put together a media kit. This
name is a bit of a misnomer, since this package will be used to market your
services to serious clients and agents, as well as to generate publicity. This
package usually consists of a pocket folder along with a number of inserts,
including:
" B&W and/or Color Photos
" A Bio which tells your background, experience and most notable accom-
plishments in hypnosis.
" A list of references, including where you ve worked and whom you ve
worked for especially corporate sponsors, top hotels or venues, etc.
Testimonials recommending your show belong here.
" A brochure, flyer or other promotional piece describing your show and why
someone would want to book it.
" Copies of any newspaper or magazine articles written about you.
" Your current schedule and availability, along with booking/contact informa-
tion. If you have a Web site, make sure to include your URL as well.
" A professional video with clips from your show, if available. No video is
better than an unprofessional one.
" A business card.
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